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This web page states the following, "Sometimes when your water hot water heater malfunctions, it can be fixed." Our analyzers saw that the web site also stated " However, if the unit has been used for more than eight years and there is a major malfunction, that is the time to talk to us about a water heater replacement." The Website also said " We will even come out and give you a free estimate to help you decide whether to repair or replace your unit. If youre determined to install your water heater yourself, first consult the manufacturer. Manufacturers usually have the necessary." The website's header had hot water heater as the most important optimized keyword. It is followed by electric hot water heater, gas hot water heater, and tankless hot water heater which isn't as ranked as highly as hot water heater. The next words hot--waterheaters.com uses is hot water heater leaking. hot water heater problems was included and might not be seen by search engines.